The way to make a building come alive is to activate its ground floor - the place where it makes contact with community life.
"Rich street life is no frill. It is an expression of the most ancient function of a city—a place for people to come together, all kinds of people, face-to-face." — William "Holly" Whyte
Paradigm-shattering change will happen when streets, sidewalks and intersections are transformed into community gathering spots through the simple act of giving human beings priority over motor vehicles.
A bench is not just a bench. What happens around it makes it catalytic. This seemingly simple amenity can grow to become a key for transforming not just a corner but an entire community.
There is no bigger opportunity than creating an intersection that connects rather than divides. Connecting people to businesses and to each other helps everyone – social life, community, the local economy.
The Borough Market is woven into the neighborhood. Coming at it from multiple directions one finds themselves suddenly in the market. The intensity increases as you get into the many the hearts of the market.
A vision for a dynamic “Green Zone” connecting Central Park, Bryant Park, Times Square, Rockefeller Center and two clusters of performing arts institutions, Lincoln Center and Broadway, along with Radio City Music Hall and the Museum of Modern Art.