Brooklyn is great in many ways, but Brooklyn's architecture, public spaces, and transportation need to fundamentally change to be more aligned with what Brooklyn represents and who Brooklynites are.

The way to do that is by focusing on Place. When you focus on Place and the things that happen in a Place, you do everything differently. You "turn everything upside down to get it right side up, to go from inadequate to extraordinary."

"If architecture is frozen music and planning is composition, Placemaking is improvisational street performance"

What makes Brooklyn so wonderful and unique is mostly the numerous creative places made by people within the community. There is such artistic and innovative energy here which can be seen in an array of eateries, local businesses and institutions. We saw it thrive when COVID forced the City to reduce regulations and encourage public activations to save social and commercial life. This allowed adaptive creativity to shine and exposed us to a future we could all benefit from where community members were empowered to shape their surroundings.

However, the great places we have now are often isolated and in most cases, small and disconnected from each other. When they stand alone, separate from their surroundings, they lack the energy to revitalize a larger area, energy they could generate if they were brought together and better connected to each other. The streets, intersections/traffic, and small parks between them when not done well act as a barrier, and when done well are an opportunity for creating that vibrant and unifying energy.

Unique businesses, establishments, and public places made with care by locals are the seeds of the transformation Brooklyn needs, and with support, intentional design choices, and sufficient resources, their impacts can be catalytic and transform the whole city.

A closer look at underperforming places

In term of public space, Brooklyn is severely underperforming when you compare it to other cities around the world. There need to be more social hubs in our streets, more intersections acting as squares in neighborhoods, more enhancement of natural assets like the waterfront and parks. We need to pull everything together in the right way in order to create communities of the future where humans and the community are center-stage, not cars and traffic.

Brooklyn's waterfronts are currently mostly a failure because they are unable to attract the kind of social and community life they need to in order to thrive. Similarly, its streets and intersections are underperforming because they cater to cars more than to pedestrians. What is missing is the glue that brings people together.

Brooklyn needs a recognizable identity in order to rise to the level of global excellence it has the potential to attain. We can create exciting neighborhoods defined by main streets where people shop, gather and hang out, streets that connect key assets and amenities like the waterfront and main squares. These areas need to be safe, pleasant, people-friendly, and include sidewalks where kids can roam free and people in wheelchairs can get around comfortably, where bikes are integrated into the local culture and where pedestrians feel at ease.

One way to create these kinds of streets is by bringing back dining sheds. By double-loading the sidewalks and functionally expanding the useable space along the street, dining sheds took public space back from cars and gave it to community life.

Creating the Streets and Sidewalks We Love - Shifting Our Focus From Cars to People
Paradigm-shattering change will happen when streets, sidewalks and intersections are transformed into community gathering spots through the simple act of giving human beings priority over motor vehicles.

Brooklyn needs change, and the neighborhood level is where this change could begin. Historic cities and towns built before car culture took over could be the blueprint for how to design for people instead of traffic.

The Brooklyn Waterfront

The Brooklyn waterfront proposal is not a move towards progress but rather a degradation of a major amenity. The proposed development is in a style that has destroyed cities/communities around the world, that strips away character and community appeal and replaces it with soulless, privatized modern sterility.

We should define Brooklyn's future by recognizing that the waterfront is our greatest asset and must be preserved for active public use in its entirety, not for private developments that displace public use and benefit a privileged minority. Let’s create a vision for “Brooklyn for the future” where everyone can thrive. That means limiting through-traffic and proposals that disregard the importance of public spaces and community life. 

Green space and parks are only a small part of what people need to survive. Uninspiring landscaping denies the enormous opportunity available at the waterfront if designed to appeal to all different kinds of people. 

Let’s Turn Buildings Inside-Out
Bringing the inside out onto the sidewalk blurs the lines between public and private space, creating one dynamic, thriving urban ecosystem.

Further Ideas for Revitalizing Brooklyn

  • Setting up regular markets in squares and developing new squares including by transforming school yards.
  • Activating parks like squares where local makers of products and food could set up periodically to attract visitation. Green should be part of every street and public space, but the social life of the community should determine how that green space is used. For example, Bryant Part and Union Square show how the future of neighborhood public spaces can add activity through amenities and activities, while still being green.
  • Making speeds no higher than 18 mph on local streets so everyone feels at ease, and intersections where shared space of varying degrees is incorporated as a key factor. 
  • Making dining sheds year-round and open throughout the day to provide sites and enclosures for the social life people crave and need.
  • All us humans live on sidewalks and intersections when we are outside, but they are too narrow and unpleasant to spend time on. They should be expanded and designed to support social life – a basic need for every human being. Each building needs to offer something at the ground level so that being on the sidewalk is attractive and interesting. Unfortunately, generic contemporary architecture offers nothing, just a visual void that we have to unwillingly be exposed to. Double-loaded sidewalks bring the inside out and draw focus to corners, making public life much more vibrant and appealing.
  • Every community is saturated to the maximum with through-traffic. Cobble Hill in Brooklyn is at 70 percent. As streets become more clogged they isolate and separate communities. Streets need to be populated by people, not cars.
  • Contemporary architecture has no soul and should be replaced with buildings that have character and reflect the community.
  • People should be treated with honor and respect.

Brooklyn is at an important point in its history where it needs to decide what kind of city it wants to be in the future and what steps it needs to take to become it. Covid offered an opportunity to think about this from a new lens, as restrictions on gathering and going out forced the city to change its ways. The City introduced outdoor seating, lowered regulations that blocked the activation of public life, and engaged local business owners to shape public spaces like streets and sidewalks.

And the results were marvelous. Brooklynites discovered they love outdoor dining and the vibrant sidewalk life that came with it. They flocked to outdoor eateries, they strolled and shopped more than before, they got to know their community. But then, Covid passed and soon, the city decided to strip away the changes that had been made to adapt to it. Outdoor seating was removed or greatly limited in how and when it could be set up.

Now, once again, the sidewalks feel much more dull and lifeless and the streets are dominated by cars. The contrast is forcing us to ask ourselves – is this really better? Is sacrificing sidewalk life and community vibrancy to cater to the car the right choice?

Just because something was a particular way for longer, doesn't mean that was better. Brooklyn may have had its traffic heavy streets and bare sidewalks for decades longer than it had its outdoor eateries, but that doesn't mean it's a state worth striving to keep. Progress is the act of change in the pursuit of a better quality of life. Thriving public spaces certainly moved us in that direction.

Existing Assets

Emerging Social Hubs in Brooklyn: Building Back Better

During and post pandemic, Carroll Gardens, Cobble Hill and Brooklyn Heights were bursting with what we call social hubs - corners, sidewalks, and intersections came to life with outdoor eateries and seating areas, attracting the community to gather and connect. These lively social hubs allowed the neighborhoods to transition from restraint in public spaces to a spirit of experimentation and social life.

It exposed the best in what a focus on "Place" or "placemaking" can deliver. Improvisation, at the local level is the foundation of creating small, local dynamic settings, and, if nurtured, could create or what we think, "Placemaking at its Best." The entire community thrived. We learned a lot about who we were as a community and gave us a pretty clear idea of where we might want to go in the future.

Emerging Social Hubs in Brooklyn: Building Back Better
A social hub is by nature community led. It is local, even hyper-local. It can ripple out from a single enterprise on a block, spread to others, and evolve organically

Two Buildings that Build Life: Fostering Sidewalk Social Life in Brooklyn and Paris

The Foster Building in Cobble Hill has been an example of adapting spaces to fit our changing needs. Prior to the pandemic, there were very few outdoor cafés, mostly because of oppressive regulations and difficulty in getting approvals. During COVID-19, café seating was permitted in front of restaurants. The restaurant Darna led the way by adding umbrellas, tables, and café seating to the sidewalk and street. Its success inspired businesses along the block to do the same, bringing the whole area to life. With this "inside out design" the Foster building became a vibrant social hub and community gathering place.

Two Buildings that Build Life: Fostering Sidewalk Social Life in Brooklyn and Paris
At the street level in Brooklyn and Paris, buildings with small shops that spill into the public space and have a small plaza or double-loaded sidewalk thrive.

Critiques

SHAME - What New Yorkers Lost: Dining Sheds That Supported Vibrant, community, Sidewalk Life

A wonderful new trend emerged in New York during the pandemic that transformed sidewalks into major social gathering hubs. “Dining sheds” and sidewalk seating areas popped up all over the city, expanding the areas where we could gather, connect, and enjoy life. These places became truly wonderful hangout spots for all members of the community and revitalized the streets of our city.

Unfortunately, these places have been removed. Because of new rules that put a number of costs and restrictions on street dining with the goal of returning space to cars and control to the government, the majority of these great places have been taken down. So much more than outdoor dining is being lost. What we are losing is social life, community connection, and the very soul of the city.

SHAME - What New Yorkers Have Lost: Dining Sheds That Supported Vibrant Sidewalk Life
NYC’s dining sheds have created vibrant social hubs that have revitalized our sidewalks and public life. Now, we are on the brink of losing them and all the wonderful benefits they’ve brought.

Four Iconic Waterfronts – Three of the World's Best and One That Could Become Another of the Best Waterfronts in the World

The waterfronts of Paris, Porto, London and Brooklyn offer important insights about what makes a place beloved by those who live, work and play there—and what doesn't. The secret is paying attention to how people actually use waterfront spaces. Below we show what sparks social activity and interaction in Paris and Porto— and how limited the options are in Brooklyn Bridge Park by comparison.

Four Iconic Waterfronts
What Brooklyn (and everywhere else) can learn from Paris and Porto, Portugal

A New Vision

Let's Create the Heart of Brooklyn at Borough Hall and Cadman Plaza

Brooklyn's rebirth is defined by the vast array of different cultures that call it home. Cadman Plaza should respect and showcase this diversity. This central area of Brooklyn is also very historic, but there is little to showcase that either. ‌‌Taking the time to tap into the unique and dynamic qualities of Brooklyn can lay the foundation for Cadman Plaza's transformation.

Let’s Create the Heart of Brooklyn at Borough Hall and Cadman Plaza
Three immediate, Lighter Quicker Cheaper (LQC) activation strategies to create the heart of Brooklyn in Borough Hall and Cadman Plaza

Creating the Heart of Brooklyn – Brooklyn Borough Hall, Court House, Cadman Plaza down to Fulton Landing

Together, Brooklyn Borough Hall, the Court House, and Cadman Plaza could easily become parts of a central square and evolve into the main gathering place for all of Brooklyn. Linking to Fulton Landing, these spaces could also be transformed into an esplanade, drawing people from the center of this part of the Brooklyn to the waterfront.

These spaces are close to the DUMBO neighborhood and to the iconic bridges connecting Brooklyn to Manhattan. Their location is a major asset that needs to be taken advantage of. The opportunity to revitalize the area is only emphasized by the fact that much of the Brooklyn waterfront is underutilized and not living up to its potential.

Creating the Heart of Brooklyn — Brooklyn Borough Hall, Court House, Cadman Plaza down to Fulton Landing
Many people think that Brooklyn Borough Hall, Court House, and Cadman Plaza may be the most underperforming public spaces in New York City. They just took a step forward. The potential is enormous.

Brooklyn Promenade Social Seating and Cafe/Kiosk

Activating The Brooklyn Heights Promenade represents an enormous opportunity to add some small features that give it a richness to make it even more special. A few small kiosks, or cafe could make it a strong gathering place for the Brooklyn Heights Community and enhance the experience for visitors and residents alike.

Brooklyn Promenade Social Seating and Cafe/Kiosk
The Brooklyn promenade is stark and not very inviting except for the extraordinary view. By initially adding a few items to experiment with, the community could see great possibilities for the future.

Montague Street Activation

Montague Street has multiple empty storefronts, uncared for buildings, limited outdoor seating, few places to gather, weak entranceways, few outdoor cafes, and a limited restaurant presence. All this was greatly impacted by the pandemic which exposed and heightened its flaws. This is an important street in a key historic district of New York that should enjoy abundant foot traffic and social life. In this article we suggest ways this can be achieved.

Montague Street Activation
Montague Street has a tired, old, not cared for feeling. There are multiple empty storefronts, uncared for buildings, limited to no seating, few places to gather, weak entranceways, few outdoor cafes, limited restaurant experience. All this was greatly impacted by the pandemic.

Improving the Waterfront

Brooklyn's waterfront offers incredible views of iconic sights like the Manhattan skyline, the Statue of Liberty, and Brooklyn Bridge. It is one of Brooklyn's principal assets and as such, it must be highlighted and made the best it can be. Unfortunately, many issues plague the design of Brooklyn Bridge Park.

Discussion: A New Vision for the Brooklyn Waterfront

The city's and state's vision planning process for the Brooklyn Maritime District presents a once-in-a-lifetime opportunity to reconnect our historic Brooklyn neighborhoods to the waterfront and create a significant community destination. These articles are intended to inspire the local Brooklyn community to see the full potential of our waterfront as a vibrant, active destination. The vision includes pedestrian promenades and public piers that catalyze local economic development with markets, maker spaces, cultural uses, and other income-generating activities. 

Discussion: A New Vision for the Brooklyn Waterfront
The city’s and state’s vision planning process for the Brooklyn Maritime District presents a once-in-a-lifetime opportunity to reconnect our historic Brooklyn neighborhoods to the waterfront and create a significant community destination.
In Progress: A New Vision for Atlantic Avenue and the Brooklyn Waterfront
Discussion: How can Atlantic Avenue, the “Main Street of Brooklyn” better connect brownstone neighborhoods and create a gateway to the Brooklyn waterfront? Even though Atlantic Avenue is the “Main Street of Brooklyn,” it is one of the most hostile-to-pedestrians avenues in New York City. The section from Smith Street to
Brooklyn Marine Terminal Public Spaces: Neighborhood Resource Guide
We have an opportunity to transform the Brooklyn waterfront into a world-class public space. We propose six strategies for how to get there.
Brooklyn Maritime District: Privatizing Brooklyn’s Waterfront vs. Paris’ Approach of Creating the World’s Best Waterfront Through Activation
There is a plan to privatize a key part of the Brooklyn waterfront, but there are alternative approaches to this transformation that would better serve the community.

The mission of the Social Life Project is to incite a renaissance of community connection in public spaces around the globe. Through our online publication, presentations, campaigns, and catalytic projects, we can create transformative impact on communities everywhere. Our work grows out of more than 50 years devoted to building the global placemaking movement. It is an initiative of the Placemaking Fund, along with PlacemakingX — a global network of leaders who together accelerate placemaking as a way to create healthy, inclusive, and beloved communities.

If you are interested in collaborating (articles, presentations, exhibits, projects, and more) or supporting the cause contact us.
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