The patterns of activity that occur in one place on this street display the social life outcomes for which streets can be planned.

When wandering through a network of streets, we are naturally drawn to its center. On each street, we seek out the slowest point, often at an intersection – and if we continue to follow this pattern, we gravitate toward progressively slower and more engaging streets and spaces.

Amsterdam’s Jordaan District offers just such a network of streets, where the external thoroughfares feed into increasingly pedestrian-oriented and comfortable spaces. Moving into the district, shops get smaller and increasingly connected with the street. There, walking slows down to strolling, conversations grow longer, and people feel justified, and even compelled to just stop and linger, taking in the scene.

Amsterdam, while mostly built at a human scale has a strong hieachry of streets and canals supporting accessibility and destinations.
The Jordaan District, an historic working class neighborhood, has has tight streets surounded by larger access roads.
The streets get slower and more engaging as one gets closer to the center.

The desire to pause and experience the street peaks in a section of Tuindwarsstraat near the center of the surrounding district. The nexus of a few destinations; a flower shop next to a bar, and across the street from a cafe, creates what is perhaps the slowest place in the neighborhood. Each passerby moves through the space with their attention engaged, making eye contact and often stopping to read a menu, greet a friend or purchase some flowers. These patterns of use all feed into one another, compounding into an even more attractive place to spend time.

While the pace is slow, the space supports dynamic experiences, exchanges, and interactions for its participants. The vibrancy of these interactions is buttressed by the broad diversity of people, all allowed to feel equal and respected in this space, while being brought together by the strong cultural identity of the setting. The greatest indicators of its comfort, and perhaps its greatest achievements, are its sociability, reflected in consistent displays of engaged conversation, picture taking, and affectionate greetings.

While not technically defined as a “shared space” or “complete street,” this spot succeeds as both. All types of traffic can easily and comfortably access this place and benefit from its qualities. Even a passing truck driver is able to engage in the social life of the street, stopping briefly to talk with café patrons. But because of the strong hierarchy of streets surrounding the Jordaan District, the transit and bike orientation of the city, and the slowness of this street, it does not carry significant traffic.

There are many features of the street to which one can attribute its dynamism, from the neighbors and tourists who traverse it, to the Dutch culture and related scale, density and style of urban design. Indeed, it is through these contexts that we usually evaluate, explain and experience such spaces. Yet the experience of these fundamental community outcomes; the patterns of social life, of a street performing as a place, is something infinitely possible in human settlements, everywhere.

Across contexts and cultures, when allowed, people naturally gravitate to participating in and creating street life. And it is this life that is the building block of strong communities, cultures and local economies. This particularly dynamic street hums along because of a society that nurtures (and is nurtured by) shared places. As Chuck Marohn of Strong Towns says, “We did not build places like this because we were rich, we became rich because we built places like this.”

The street creates the social and economic lives of its participants, who in turn create the street. It may well be the flower vendor, who spends time in front of his shop adjusting the display and talking with passers by, that truly anchors the place and embodies what this street makes possible.

Retail that competes to contribute to the public experience, not just benefit from it, is usually among the greatest contributors to successful streets, and what allows public streets to compete with malls and chain stores. The life and vitality of cities is defined at this human scale of the street, yet no one but the pedestrian and those serving them really pay this scale any attention.

No one really plans streets for the potential of what they can become as a place. Even so, Tweede Tuindwarsstraat centers on the daily patterns of social life, business activity, personal mobility and feelings of comfort in the city. While most streets and transportation systems have their foundations in planning for mobility and mitigating its negative impacts, Tuindwarsstraat leads us to ask: What if we planned streets and transportation systems with the goal of supporting social settings, of planning for places where people want to be?

An earlier version of this article was first published in Street Design: The Secret to Great Cities and Towns

Creating the Streets and Sidewalks We Love - Shifting Our Focus From Cars to People
Paradigm-shattering change will happen when streets, sidewalks and intersections are transformed into community gathering spots through the simple act of giving human beings priority over motor vehicles.
To Save the Planet, Start With the Social Life of Sidewalks
Rich street life is no frill. It is an expression of the most ancient function of a city—a place for people to come together, all kinds of people, face-to-face. — William “Holly” Whyte
Creating the Streets We Want
Rich street life is no frill. It is an expression of the most ancient function of a city—a place for people to come together, all kinds of people, face-to-face. — William “Holly” Whyte
Streets as Places to Come Together: The Next Evolution for the Transportation Revolution
Getting our streets and sidewalks right means shifting our focus to the social life of our communities. Once community-led improvisation is a priority, we can take control of these spaces and make them active, inclusive, and just plain fun.

Further Reading

Social Life, How Can it Help Shape the Future of our Communities?
With people today longing to bond again with friends and family, it is becoming clearer that the foundation of our happiness and fulfillment is a rich social life. Reflections of Jay Walljasper.
Its the Sidewalks, Stupid
Paradigm-shattering change will happen when streets, sidewalks and intersections are transformed into community gathering spots through the simple act of giving human beings priority over motor vehicles.
Let’s Turn Buildings Inside-Out
Bringing the inside out onto the sidewalk blurs the lines between public and private space, creating one dynamic, thriving ecosystem.
Discussion: Next Steps for the Global Placemaking Movement
Imagine if the places where we live were shaped for, and from, our social lives, re-imagined to make it easy for us to gather, shop, have fun, eat together, and be around people different from us. we would collectively have an impact on the health of our planet.

The mission of the Social Life Project is to incite a renaissance of community connection in public spaces around the globe. Through our online publication, presentations, campaigns, and catalytic projects, we can create transformative impact on communities everywhere. Our work grows out of more than 50 years devoted to building the global placemaking movement. It is an initiative of the Placemaking Fund, along with PlacemakingX — a global network of leaders who together accelerate placemaking as a way to create healthy, inclusive, and beloved communities. We gladly accept donations to advance our work.
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