Great public places make it possible for us to have interesting experiences on a daily basis and to engage more fully with our cities so that we can create beautiful memories, feel joy, and develop a sense of connection and attachment to our communities. This is why we are so passionate about the Placemaking movement which fights to help communities bring back great public places.

Our 11 agendas comprise the 11 areas we believe need to be focused on to create better cities – cities that are full of vibrant social activity, community life, and prosperity. For each agenda we have created a resource guide that breaks the agenda down into its sub-categories and offers articles with examples and guidelines to help revitalize that part of the city, from sidewalks to waterfronts. We hope these resource guides will help you create a vision for your city's future.

Agenda 1) Create Streets and Sidewalks We Love

We need to treat our streets as beloved destinations rather than as soulless throughways. Designing streets to be places where we love to spend time is a game changer for the public realm and for our society as a whole. Having streets and sidewalks we enjoy hanging out at, whether it be in our neighborhoods, downtowns, or even in the countryside is key to getting us walking around, interacting with each other, and engaging with businesses.

Sidewalks are our main public spaces. So much of our lives take place on them (or should take place on them) that shifting their design to focus on humans instead of cars changes everything about the experience of being in the city. Widening the sidewalks and intersections helps accommodate walkers and the great variety of activities that contribute to flourishing social and commercial life in a community.

Designing streets and sidewalks to support such activities needs to be a priority because vibrant sidewalk life is the key to making the street a place where people want to spend time, not just drive through. What's more, by improving sidewalks, we can even save the planet, because creating interesting sidewalk life is key to drawing people out of their cars and getting them walking around instead.

Sidewalks Resource guide:

Sidewalk Resource Guide: Restoring Social Life in Communities
Sidewalks are the largest, most extensive public places we have and they are our main platforms for social and commercial life.

Top Evergreen Posts

Creating the Streets and Sidewalks We Love - Shifting Our Focus From Cars to People
Paradigm-shattering change will happen when streets, sidewalks and intersections are transformed into community gathering spots through the simple act of giving human beings priority over motor vehicles.
Streets as Places to Come Together: The Next Evolution for the Transportation Revolution
Making our streets and sidewalks active, inclusive and fun means shifting our focus to the social life of our communities and making community-led improvisation a priority

Start with the Corners

Corners are key points of the street network, the places where directions intersect and paths cross. As such, it is very important how they are designed and that they are able to support social life and business activity. Corners are very valuable real estate in the urban fabric. Putting attractive businesses, outdoor seating, shade and other key amenities there can transform them into vibrant hubs of community life and allows them to live up to their full potential.

Corners Resource Guide

Corners That Connect People and Places: Eight Cities Where Street Corners Create Social Life
Corners, by definition, connect people. These 8 cities have created some of the most vibrant, interesting corners in the world that make the most of this important role.

Top Evergreen Posts

Who Owns the Intersection Defines the Social Life of Cities Everywhere
You can tell a great city by its corners. If the intersection is owned by the vehicles, it is a city for cars and traffic. If the community controls the intersections/corners, it is a city of neighborhoods.
Where the Sidewalk Continues: Using Shared Space to Bridge Social Life Across Intersections
Implementing shared space at intersections can transform them from car-centric wastelands into vibrant gathering places for the community.

Agenda 2) Add Amenities – the Fundamental Elements That Support Social and Community Life

Amenities are what attract people to places. If we want to make places that people choose to return to again and again, we have to add amenities that make the experience of being there comfortable, convenient, and pleasant, such as shade, seating, food kiosks, etc. Nobody wants to sit in the scorching sun or stand while eating their melting ice cream. They want to sit in a shady spot, relax comfortably and enjoy themselves. Amenities are how we make that happen.

Seating

Seating is essential to great places because everybody wants or needs to sit down once in a while, whether it be because we are tired, hurting, or simply because we want to take a rest and talk with a friend. Putting seating in an area communicates that it is for people and that people's comfort is valued. This makes it a welcoming and pleasant place to be in.

How Seating Shapes Welcoming Cities
Benches and seating are not objects; they are mirrors to our social behavior. We have seen it time and again that where there is seating, there is life.

Shade

Shade is vital for places where people are expected to spend time. Not only is being exposed to direct sunlight for long periods dangerous, it's very unpleasant. Nobody likes the experience of the hot sun beating down on them. We are drawn to shady spots and cool reprieves. A square or sidewalk without shade is one that will see little visitation. Shade is therefore one of the most important amenities in public places, especially where sunshine is abundant.

Throwing (Good) Shade for Placemaking
Creating shade can be an intentional strategy developed with and led by communities. It can have an enormous collective impact on walkability, Social Life, and climate resilience.

Bollards

Bollards are important amenities for several reasons. On the one hand, they protect pedestrians from cars by providing a structural separation between the sidewalk and street. They are an indicator that these are separate realms with distinct roles in urban life that shouldn't be mixed. On the other hand, bollards are great spots to pause and lean on, talk, or take photos from. In a way, they are triggers for social interactions.

Bollards: How They Add to Social Life in Our Communities
Bollards are valuable, multifunctional amenities used to define public areas, create a place to gather and socialize, and instill a feeling of safety while people wait to cross the street

Amenities Resource Guide:

[Amenities] - Resource Guide/Evergreen Article
Amenities are what attract people to places, encourage them to linger for a while, and lure them back again and again. If we want to make places that people choose to spend time in and return to, we have to add amenities that make the experience of being there comfortable

Agenda 3) Turn Buildings "Inside Out"

If sidewalks are lined by bare walls and closed doors, they become dull places where there is nothing to see or experience. Naturally, people avoid such places rather than flock to them. The way to reverse this is to make them interesting and vibrant places by pulling the things that are normally behind walls and closed doors out into the public realm, allowing activities from stores, restaurants, and cultural institutions to spill into sidewalk life.

Inside Out Design Resource Guide:

[Inside Out] - Resource Guide/Evergreen Article
One of the main problems that plague our cities is that they are not interesting places to explore on foot. All too often, streets are flanked by sidewalks that are not enjoyable to stroll along because there is nothing interesting to see or do there. Sidewalks are either too dull

Top Evergreen Posts

Let’s Turn Buildings Inside-Out
Bringing the inside out onto the sidewalk blurs the lines between public and private space, creating one dynamic, thriving urban ecosystem.
Turn Places “Inside Out” to Revive Social Connection and Local Economies
Thresholds where storefronts and buildings connect with the sidewalk —is the place to reunite communities and jump-start local economies after these long, hard months.

Agenda 4) Go "Back to the Future"

Before cars, cities were designed to be enjoyable and comfortable to people on foot. They had narrower streets, a pleasant mix of businesses and homes, and great public places where the community could come together. In the modern day, we have shifted our focus from designing for people to designing for cars which has led to a slew of negative consequences. If we want to have human-friendly cities again, it's important to look back at how it was done before and bring some of those lessons with us into the future.

Back to the Future Resource Guide

[Back to the Future] - Resource Guide
Going “Back to the Future” In a culture obsessed with looking toward the future, it is important that we don’t forget to look at the past. A future built without understanding the good and bad, the successes and failures of history is one that stands on fickle foundations. There is

Top Evergreen Posts

Chautauqua: An American Utopia - Where Social Life Flourishes
Chautauqua: “There’s no place like it. No resort. No spa. It is at once a summer encampment and a small town, a college campus, an arts colony, a music festival, a religious retreat, and the village square.” -David McCullough
Paris: What a City Made for Social Life Looks Like
Paris - What a city made for Social Life Looks like. Paris invites us to express ourselves openly and honestly in public spaces.

Agenda 5) Foster Social Hubs

Places where neighbors can gather and connect with each other are essential to creating healthy and thriving communities. We call these social hubs and they come in a variety of forms – they can be local cafes or eateries, vibrant spots in a public place, or a cluster of amenities that attract people to hang out. Without such social hubs, people don't have opportunities to meet up and spend time together, which keeps them strangers isolated from each other. Community life grows in hubs where social life takes place and friendships are made and maintained.

Social Hubs Evergreen Post:

Why We Need Social Hubs and How to Make Them
A social hub is a place where the mix of amenities, assets, and activities creates an environment that people enjoy frequenting, making it a social hotspot in a community.

Agenda 6) Turn Squares into the Heart of Communities

Sidewalks and streets lead us to destinations, such as squares. Squares are the part of the public realm where people naturally gather to eat, talk, play, watch performances, participate in community activities, and enjoy each other's company. As the central places for community life, they need to be welcoming, comfortable, and enjoyable for everyone to encourage them to spend time there. Amenities, landmarks, and programming can transform squares into the heart of communities.

Squares Resource Guide:

[Squares] - Resource Guide
Squares are our cities’ main public places. The network of public space that weaves throughout our urban fabric is vast, linking homes and businesses and workplaces. It is made up of sidewalks which connect everything and the squares and plazas that those sidewalks lead us toward, where we can gather,

Top Evergreen Posts

Creating Catalytic Public Squares, Our work, Part I
What great squares have to offer their communities is limitless. The most magical parts about these places are the simple, crucial chance encounters that allow us to have with others.
Time-Honored Places: The Public Square, Part II
Public Spaces as squares are plazas in Spain, Latin America, and sometimes the U.S., piazzas in Italy, platz in German-speaking countries, and simply “square” everywhere in between. In many small towns they have the Village Green. In essence they are the main gathering places for people.

Agenda 7) Treat Markets as the Soul of Communities

Markets are places where the multitude of exchanges between vendors and customers create an energy that brings the "body of the city" to life. In markets, all kinds of people cross paths and interact from either side of stalls as visitors explore a great variety of goods, services, and crafts. They are places full of excitement, discovery, and connection that make up the core of a city's social and commercial activity. From small to big, markets are essential to the rhythm of the city.

Markets Resource Guide:

[Markets] - Resource Guide
Cities evolve naturally around places for trade and commerce because everyone needs a variety of goods on a regular basis. Markets are thus at the heart of urban life in cultures all around the world. They are the key places where the community comes together to exchange goods and services,

Top Evergreen Posts

Driving the Local Food Economy with Social Life: Munich’s Historic Victuals Market
The Victuals Market (Viktualienmarkt) in Munich, Germany Central “Market Square” is typical of the historic squares around Europe, showcasing the local commerce, culture and diversity in the center of each city.
London’s Borough Market: A Public Market Driven by and for Social Life
The Borough Market in London is a wonderful example of a market woven into the city, where the energy and intensity gradually builds as you approach its heart.

Agenda 8) Capitalize on the Appeal of Water Features and Waterfronts

People love to be by the water – it's relaxing, beautiful, and awe-inspiring. Because of this, water features and waterfronts are some of the most valuable assets a city can have. They absolutely cannot be overlooked or under-appreciated as they are in all too many cities. Highlighting and making the most of a waterfront is essential for a city that wants to live up to its potential.

Waterfronts Resource Guide:

[Waterfronts] - Resource Guide
A waterfront is an incredible asset for any city and usually one of its most popular destinations. Waterfronts are where nature and urban life meet. They are beautiful, serene, and awe-inspiring, magical at sunset and sunrise and a joy to be in at any time in between. However, many cities

Top Evergreen Posts:

Capitalizing on the Appeal of Waterfronts: 11 of the Best
Of all the types of public spaces that exist, waterfronts are among the most strongly linked to the identity and history of a city. There could be no Stockholm without the harbor; no San Francisco away from the Bay; no Rio without its beaches.
Paris, the World’s Best Waterfront
Paris Plage challenges the idea of iconic design as a way for cities to show off. Instead centering the creation of iconic places, Paris Plage sets a high standard for other cities to emulate.

Agenda 9) Communicate a City’s Culture and Character Through Assets

Assets like art, nature, and landmarks make a city beautiful and unique. They show what makes a city special by being a reflection of the interests, skills, cultures, and history of the people who live there. Assets create value that people treasure, instilling pride and inspiration. Assets can be things like murals, fountains, sculptures, flowers, and more. They act as important focal points in a space where people naturally gather.

Assets Top Article:

[Assets] - The Features That Elevate a Place
A great public place incorporates both amenities and assets. While amenities are functional and contribute to the experience of a place by making it more comfortable to be there, assets elevate the experience of a place by making it more pleasant and enjoyable. Amenities include things like benches for resting

Top Evergreen Posts

Focal Points are Essential for Public Spaces
What a focal point is varies greatly from place to place. Sometimes it is as simple as a good spot to sit, a fountain, or a statue on which kids can play and climb. A great focal point attracts people and invites them to linger.
Play Sculptures
Play-friendly sculptures can be a part of making someone’s visit to a park particularly memorable, whether that’s by bringing a beloved character to life, or offering a landscape for play unlike any other.

Agenda 10) Foster Social Life for All

Connection is the core of community. Therefore, social life is a city's life blood. Cities need to ensure that everyone has an opportunity to participate in it. Men and women, young and old, and people from all backgrounds should have opportunities for connection built into cities and should feel welcomed to take part in social interactions.

Social Life Evergreen Post:

Creating Social Life for All - Places Where People Thrive
Great public spaces combat the epidemic of social isolation and loneliness by offering a welcoming place for people of all ages, races, abilities, and backgrounds.

Agenda 11) Design and Program for Fun and Enjoyment

Fun is not something that only children enjoy. Fun is what makes life interesting and entertaining for everyone. It breaks up the daily routine with bright moments. It makes a place worth visiting and coming back to. Creating opportunities for fun through design, events, and programming is key to bringing life and joy to public places.

Fun and Programming Resource Guides:

[Fun] - Resource Guide
The best public spaces give people opportunities to experience joy and fun. Whether we can observe the joy of others there or outwardly share our own, joy in public creates a virtuous cycle of joy for all. Having joy and fun designed into the public realm is not a luxury
[Programming] - 20 Ideas to Activate Spaces
The design of our cities is important because it shapes the places where public life takes place. It is responsible for what features go where, what focal points tie everything together, how the place connects to its surroundings, etc. But the activity that happens in public places is even more

Top Evergreen Posts

Placemaking for Joy Supports People-Powered Places
The best public spaces enable people to experience and express joy.
Public Spaces Where Kids Thrive: The Places That Work for Kids Work for Everybody
Kids bring energy and enthusiasm for life into public places and public spaces where kids thrive are great for people of all ages.

If you want to transform your city into a place that is vibrant, interesting, beautiful, and that attracts social life and commercial activity, turn your attention to the 11 agendas. These are the key focus areas that need addressing to take a city to the next level. From small to big, from bench to waterfront, revitalization takes place on all scales. The key is to look at the city through the lens of how people experience it. That will unlock insights about how to make it better.

The mission of the Social Life Project is to incite a renaissance of community connection in public spaces around the globe. Through our online publication, presentations, campaigns, and catalytic projects, we can create transformative impact on communities everywhere. Our work grows out of more than 50 years devoted to building the global placemaking movement. It is an initiative of the Placemaking Fund, along with PlacemakingX — a global network of leaders who together accelerate placemaking as a way to create healthy, inclusive, and beloved communities.

If you are interested in collaborating (articles, presentations, exhibits, projects, and more) or supporting the cause contact us.

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